Why Content Marketing?
- Awareness. Prior to awareness a customer may have a need, but they are not aware there is a solution.
- Research. Once a customer is aware there is a solution, they will perform research to educate themselves. For example, a car buyer will try to find out what different types of cars exist, and which one will fit their needs.
- Consideration. At this point the customer starts comparing different products from different vendors to make sure they’re getting a high quality product at a fair price.
- Buy. Finally, the customer makes their decision and moves forward with the transaction.
Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues.
Content Marketing takes traditional advertising and marketing to a whole new level …….
Content marketing taps into the first two stages of the buying process by raising awareness of solutions and educating consumers about a product they may have never considered before.
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