Who is your customer?

Successful businesses have extensive knowledge of their customers and their competitors.

Market research is the process of gathering information that will make you more aware of how potential customers will react to your current or potential products and services.

Finding out who your customer is.

Before you begin selling something, you need to know who you are selling to. When developing a general profile of your customers, you might want to define them by their demographic characteristics, such as:

  • Age, usually given in a range (20-35 years)
  • Sex
  • Marital status
  • Location of household
  • Family size and description
  • Income, especially disposable income (money available to spend)
  • Education level, usually to last level completed
  • Occupation
  • Interests, purchasing profile
Once you have defined your target customers, you must learn about their needs and preferences.
  • What challenges do they have that could be solved with your product or service?
  • What are their needs and expectations regarding this product or service?
  • What types of things do they desire?
  • What do they spend their money on?
  • Where do they shop?
  • How do they make spending decisions?

Finding your target market

Learmonth Marketing can help you find your target market. There are lots of different ways to find out who your target market is and reach out to them.

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Business start up check list

Have a look at the business start up check list we have developed. It will provide you with a concrete plan for starting and growing your business.

Start Up Check List

Content Marketing

Not only is it imperative to do online marketing, but what you put into it and how it's done is very important. Let us help you with the content and how you are delivering information to your potential customers or clients.

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Next Steps...

Have questions? Ask us anything, we are here to help!

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