This is a powerful video of Steve Job’s Marketing strategy. Clearly his vision and how he defines his marketing worked for his business. Hopefully this video will help you understand exactly what you want your business to look like and how you want your business to be portrayed.
“Marketing is about values”. In this statement Steve Jobs has targeted the meaning of Marketing. Marketing is the identification and satisfaction of consumers’ needs. Consumers may or may not be able to articulate those needs, consumers may or may not know what will satisfy them. It is our job to help consumers understand what it is they want or need. It’s all about the way we portray it. It all depends on us.