There are several key elements that you should showcase on your website to make it effective in achieving your business goals:

1. Clear and concise messaging: Your website should clearly communicate what your business does and what value it offers to customers. Use language that is easy to understand and avoids technical jargon.
2. High-quality visuals: Use images, videos, and other visual elements to capture visitors’ attention and communicate your brand’s personality and values.
3. Testimonials and reviews: Showcase positive feedback from satisfied customers to build trust and credibility with new visitors.
4. Contact information: Make it easy for visitors to get in touch with you by providing clear contact information, such as a phone number, email address, and physical address.
5. Calls-to-action: Encourage visitors to take action by including clear calls-to-action, such as “buy now,” “subscribe,” or “contact us.”
6. Social proof: Display logos of notable clients or partners, industry certifications, awards, or press mentions to establish your business’s credibility and authority.
7. Mobile responsiveness: Make sure your website is optimized for all devices, including mobile phones and tablets, to ensure a seamless user experience for all visitors.

By showcasing these elements on your website, you can effectively communicate your business’s value, build trust with visitors, and encourage them to take action.